Developing your own label and brand of goods can help you grow your e-commerce business. If you follow the appropriate procedures, introducing your own line of unique products to the market, it can be extremely rewarding.
An excellent idea needs to be carefully examined before it can be effectively implemented in order to develop into a real business.
The simplest way to create an own-brand product is to print the logo of your company on the packaging, and China has a really large number of packaging providers who provide a variety of product packaging options.
In this article, we will talk about how to develop a unique brand that will set you apart from your competitors with customized products from China.
Why do you need customized packaging?
Although few small business purchasers utilise their own packaging designs, the majority acquire non-brand products from China. However, start-ups and small enterprises can greatly benefit from customised packaging.
They don’t need to go through a difficult, costly, and time-consuming process of product creation to establish their own brands.
All you have to do is select a supplier willing to offer a high-quality good to sell to your intended clientele. Then you may wrap it in your own packaging, put your business’ branding on it, and put these goods on the market. In the local market, this will help your brand gain popularity and success quickly.
Many vendors do not place much importance on how the products are packaged. Customers purchase the goods from them with the packaging and design from the original factory.
Mostly, the information of another company is printed on the box of these products. This is a result of Chinese suppliers using the packaging designs of other clients and failing to comprehend the contents of the box’s printed information. You consequently decide to market your product under a different brand name.
In other cases, the product seems dull and boring due to the factory’s original packaging. Here, if you merely need to spend a little more money on repackaging the things, it will improve their appearance.
The price of the freshly packaged product can be readily raised by 5 to 10% or even more. Even if you and your rivals purchase the identical goods from the same Chinese vendors, this will help set your product apart from the competition.
How can you create your own brand
If you are interested to create a successful brand, using customized products from China, then you must first do the following:
- Study your logo outline
- Define your product design
- Possibly create your customized packaging.
Of course, you might work with some graphic or web designers to mould your ideas, but it might be best to figure out who could actually produce your goods first.
There are a few points in the manufacturing chain that you need to be aware of, and you need to choose a dependable supplier who can make products of high quality and with the required certifications to be marketed and sold on the market.
Customizing any product can be very expensive and challenging. Determining exactly how you wish a product to be made and communicating that to the provider are difficult tasks.
We advise you to get in touch with Chinese suppliers because of this. Since, you may get already customized products from China that are easily customizable to your needs. Already many companies globally doing this and there are a few Chinese suppliers available to offer this service.
You can save time and money by using the same moulds instead of having to create a new one from scratch because Chinese producers are very good at modifying existing products and creating customised products by starting from existing ones.
Even after factoring in shipping costs and custom duty taxes, any products produced in China still cost less than those produced in any other Western countries.
You may concentrate on effective marketing campaigns to build a positive online reputation for your business and to attract new clients once you identify a manufacturer that can provide you with a competitive price, prompt services, and a high-quality product.
How to create your own brand focusing on Chinese suppliers
As large part of production is with great level of automation in its factories, China’s manufacturing industry is highly specialised and produces goods quickly and inexpensively.
For a while now, many multinational corporations have moved all or a portion of their production to China since they can get high-quality products there at incredibly competitive pricing.
You can quickly locate a Chinese supplier who can create a wide variety of bespoke products no matter what industry you are in. If you are going to do this, it is a good idea to understand the key distinction between OEM and ODM products.
- OEM items have a unique design, require specially built containers, and occasionally require the production of particular materials.
- ODM products are goods that are already manufactured using regular materials and components, but you can customise them by adding your own logo and other alterations.
We advise choosing ODM products if you run a small business and want to introduce a line of customised items because they can be original and distinctive without incurring high design and production costs.
Chinese manufacturers are excellent at satisfying consumer needs: they have factories that function like laboratories and can provide clients with a place to produce goods. As long as you provide clear and detailed instructions, the mechanism operates flawlessly.
Why focus on ODM products:
The factory is familiar with the production chain already, which means that the production will be quicker and less expensive because the moulds are already in use and you can get your products faster because manufacturing them would be easier; you do not have to provide specifications as you would for any products created from scratch.
The MOQ for ODM products is lower than that required for OEM products since producing ODM products is significantly simpler, cheaper, and quicker for a supplier.
Additionally, there is a vast selection of ODM products to pick from. Many of them are based on models that are already in use, have tested specifications and moulds, and are well regarded by consumers.
Thus, it is good idea to buy customized products from China and then use your own logo on them and you can sell them anywhere under your brand name.
