Have you ever wondered what big brands like McDonald’s, T-Mobile, Nestle, or L’oreal have in common? Simple. These brands use digital tools for brand marketing and also perform various activities and strategies online to reach out to customers uniquely. They may also have hired reputable agencies like Fazer to assist them in creating and implementing effective brand strategies that work best for their target audience. One interesting strategy is influencer marketing. If you’re wondering how influencers can help create and enhance your business’s brand image, read on!
Increase Brand Awareness
Just like any other public-facing marketing campaign, influencer marketing will help you generate brand awareness as they talk about your products or services. If your efforts in spreading the word about your brand and offerings may fall short, influencers have the ability to increase buzz about your company when sharing it with their engaged audience. Many customers may find your brand after a few weeks or months, instantly recognizing it because their favorite influencer featured you.
Expand Your Reach
When you hire the right influencer to feature your brand to their audience, you will unlock a whole new customer base you might not have been able to reach via other marketing methods. Tapping into influencers’ followers will expand your reach, getting more people to check your business out and what it offers.
Unlock Accurate Targeting
Many digital marketing methods allow you to customize your target audience and demographic. However, it is never completely accurate. When you do influencer marketing, you will work with content creators who have a specific audience, fine-tuning your target market and the people you will reach.
Establish Credibility and Trust
An established influencer’s audience will follow them because they know and trust their content and recommendations. The relatability of influencers will establish more organic credibility between their followers, so people will feel more confident in choosing your brand compared to if they saw it from a digital advertisement.
Give Relevant Content
Influencers can promote your product or service to their followers, as well as create content to match their recommendations. They can post blog articles, photos, videos, and testimonials. You can repurpose these forms of media to post on your own social media platforms and in future marketing campaigns. No need to hire internal creatives and designers for more content.
It’s Cost-Efficient
That’s right, influencer marketing is actually cost-efficient and can provide a good ROI as long as it’s done right. Yes, influencer marketing is not free, but it is more cost-effective compared to other forms of advertising, known to generate almost 11x more revenue compared to regular banner ads. And that’s just one statistic! As you can imagine, you can get more bang for your buck in the long run.
Wrapping It Up
If you have been considering influencer marketing to build your brand image and showcase your product or service offerings, this is your sign to start bringing your strategy to life.
