Print designs such as postcard designs, brochures, and business cards are still popular ways of marketing the business in the corporate world.
Getting the right print ad design for your business can become overwhelming and difficult, but the significance of an attractive print design is important. Whether you hire a professional design service or try to do it yourself, you need to be vigilant about some common mistakes that can completely reduce the effectiveness of your print designs.
Keep reading if you want to learn more about what mistakes can occur in print design and how to stay away from them.
Forgetting Bleeding Margins
One of the most common and significant mistakes designers can make is forgetting about bleeding margins. A design needs a bleeding margin to cover different problems during the print.
Most designers will take the chance to make designs very closely with the edge of the design board, making it difficult to leave room for errors. So, how can you improve the design element in your print designs without taking strict measures? Before planning or executing a design, there should be clear and measured margins. Use a border to keep your design in those parameters to give it better access and quality.
Using bleeding margins can improve your design and leave room for printing errors.
Too Many fonts
Getting a design right can be demanding and overwhelming. Most designers would use several design elements, color schemes, and too many fonts in one design.
Using several fonts in one design can make the design appear cluttered and difficult to understand. But that’s not all. A design with text inconsistencies can appear unattractive, unappealing, and difficult to read. To avoid such errors in a design, the best practice would be to use similar text fonts for both headings and body texts.
You can play around with bolding the text or italicizing it to add some emphasis to the important text.
Low-Quality Stock Images
Getting hold of stock images is easy and affordable – but too many stock images can make your designs appear cheap and unoriginal.
When planning a design, try to collect pictures from company activities, conferences, and product launches to add personalization. The more personalized the designs are, the more effective the design will be.
Moreover, be vigilant about using stock images and only choose high-resolution ones. Many designers make the mistake of using images that have watermarks on them. Use images that are high definition and don’t have a watermark on them – let’s face it, you don’t want your clients and customers to know that your images aren’t your own.
Settling for Low Resolutions
Working with print designs needs attention to detail. You can’t design a business card or a poster and save it incorrectly. The printers will likely send it back for a high-resolution file.
It’s very important how you save your file and the format you save it in. Saving the design in a vector format will give you the liberty to enlarge the image to your liking without disturbing the quality of the image. Remember to save the file in high resolution to ensure that the print quality doesn’t drop significantly.
Wrong Color Profile
Every business has a set of ideas in its head; they want its brand, its logo design, or other aspects of its business to look a certain way. But, sometimes, you can’t use the color schemes and design elements you want.
Moreover, with print designs, you might experience a variation in the same color on different mediums. Colors that look good on the screen might not translate effectively on paper. Make sure you’re choosing colors that would look good regardless of the paper and print quality.
Pro tip: Always run a print test before finalizing the design.
Businesses try to send out as much information as they can. However, that’s not always a good idea. Trying to fit a lot of text on a template can appear unappealing.
To reduce text crowding, break down the information you want your consumers to know and divide it among different platforms. Issue some information on your website, the rest on your brochure’s designs.
You can always add information encouraging customers to head to your website, social media platforms, and other communication mediums.
Ignoring Paper Quality
Many design companies would overlook the quality of the paper that the business will be using. This can cause a drastic drop in the quality of the final print design. Instead of taking a risk, communicating the paper quality to the designer will be effective for the business.
Instead of wasting time on redesigns and revisions, you can always have the designer be careful about the file’s resolution, the color schemes they use, and the text they use. If you’re using poor paper quality, using colors and design elements that will remain the same on different textures will be the right thing to do.
As a business, don’t settle for mediocre designs. It’s one of the most prevalent mistakes that companies make. Don’t use templates that give off mediocre vibes. Instead, use designs that are customized and can become representatives of your business values and image.
Use a professional designer to help you create templates and logos specifically created to represent your business ideologies.
Don’t Mess It Up – Hire Professionals, Today!
When you’re looking for professional design services in Miami, take a look at The NetMen Corp. They have a diversified range of exemplary designs that you can use for your business. They take time to understand your business before offering you logo designs, NFT illustrations, and other print ad designs.
For more information, get in touch with the business today.