Begin by searching for general keywords related to your area of interest, such as “fitness,” “beauty,” or “photography.” Take note of the hashtags that appear frequently in the search results and are commonly used by popular creators and those with many views.
Next, delve deeper into your niche by exploring more specific subtopics and long-tail keywords. For instance, if you’re in the fitness industry, you might search for hashtags related to particular workout types like “HIIT,” “yoga,” or “weightlifting.” For beauty influencers, you could search for hashtags related to specific product categories such as “skincare,” “makeup tutorials,” or “hairstyles.”
Leveraging tiktok’s discover page
TikTok’s Explore section is a treasure trove for discovering trending hashtags and popular content relevant to your interests. This section highlights a curated collection of hashtags, challenges, and popular videos on the platform. To access the Explore section, tap the magnifying glass icon at the bottom of the TikTok app. Once there, you can browse the featured hashtags to find ones that resonate with your niche and content preferences.
Pay attention to the hashtags that have many views and are being used by top creators within your industry. Click on a hashtag to see the top-performing videos and get a sense of the content resonating with users. You also use the Discover page to find prevalent challenges and trends that you participate in to increase your visibility and reach. Challenges often have unique hashtags, which help users discover your content by actively seeking out videos related to that trend.
Using tiktok analytics
If you have a TikTok Pro account, you have access to a powerful tool for finding the best hashtags for your niche – TikTok Analytics. This built-in analytics platform provides valuable insights into your account performance, audience demographics, and content trends. To access your analytics, go to your TikTok profile and tap on the three dots in the top-right corner. Then, select “Creator Tools” and choose “Analytics.” You can view video views, engagement rates, follower growth, and more data from there. find more info about TikTok views through getlikes.
One instrumental section of TikTok Analytics for hashtag research is the “Followers” tab. Here, you see a list of the hashtags your followers are interested in and the percentage of your followers who have engaged with content using those hashtags. By understanding the hashtags your audience uses and engages with, you tailor your content and hashtag strategy to better resonate with their interests. You also use this data to discover new hashtags that are popular among your target demographic but that you may have yet to consider.
Exploring competitor accounts
Look for creators and brands within your industry who have a strong presence on the platform and are producing content similar to yours. Visit their profiles and take note of the hashtags they’re using in their video descriptions. Pay attention to the frequently appearing hashtags across multiple videos and driving high engagement and views. You also use TikTok’s search function to find top-performing videos within your niche and see which hashtags those creators use. Type a relevant keyword or phrase and filter the results by “Top.” Then, click on the videos and examine the hashtags in the description. By analyzing your competitors’ hashtag strategies, you gain valuable insights into what’s working well in your niche and identify opportunities to differentiate your content and hashtags.
